At a glance
LabelVie runs supermarkets and hypermarkets in Morocco under franchise: Carrefour, Carrefour Market, Atacadão (cash and carry) and Supeco (discount stores). Its network numbers several hundred stores and is still expanding fast.
History
The group is one of the pioneers of modern retail in Morocco. It has been listed on the Casablanca Stock Exchange since 2008. It grew by opening stores across the country and taking on international banners under franchise.
Latest published results
In the first half of 2026, consolidated revenue rose 16.8% to MAD 10.19 billion. Like-for-like growth was 5.4%. The group opened 72 net new stores since January, 59 of them Supeco. Consolidated net income reached MAD 375 million (+35.9%), including a MAD 119 million gain on the sale of 22 properties. EBITDA rose 9.7% to MAD 706 million.
What to watch
The pace of openings, like-for-like growth, and net debt, which stood at MAD 4.65 billion at 30 June 2026.
Key dates
- 1985
First store opens in Rabat.
- 2008
Listing on the Casablanca Stock Exchange, with 13 stores.
- 2018
A record 17 store openings in the year.
- 2025
141 stores opened in the year.
- 2026
Half-year revenue above MAD 10 billion and 72 net openings, 59 of them Supeco.
Sources: Le Matin, LabelVie dépasse les 10 milliards de DH de chiffre d'affaires au S1 2026, September 24, 2026; AMMC, LabelVie, rapport financier semestriel 2026, 2026; Finances News, Distribution moderne : le potentiel de croissance reste très important, April 2, 2019.
Profile updated on October 29, 2026.