At a glance
Auto Nejma imports and sells Mercedes-Benz vehicles in Morocco, along with those of Chinese electric and hybrid specialist BYD and, since July 2026, the premium brand DENZA.
History
Auto Nejma was founded in 1963. It imports and sells vehicles and accessories, and its main shareholder is Hakam Abdellatif Finance. It has been listed on the Casablanca Stock Exchange since 1999.
Latest published results
In the first half of 2026, revenue rose 10% to MAD 1.97 billion, with 4,032 vehicles sold (+21%). Operating income fell 15% to MAD 189 million and net income 21% to MAD 110 million, because of spending to prepare for growth: hiring, network and new brands.
What to watch
The gradual renewal of the Mercedes-Benz range from late 2026 and the ramp-up of DENZA.
Key dates
- 1963
Company founded.
- 1999
First listing on the Casablanca Stock Exchange.
- 2026
Premium brand DENZA launched in Morocco in July; BYD sales up 62% in the first half.
Sources: AMMC, Auto Nejma, communiqué des résultats au 30 juin 2026, September 11, 2026; African Markets, fiche société Auto Nejma, October 29, 2026.
Profile updated on October 29, 2026.