At a glance
Sanlam Maroc, formerly Saham Assurance, insures individuals and companies in life and non-life. It belongs to South Africa’s Sanlam insurance group.
History
The company was founded in 1949 and listed in 2010. It was known as CNIA Saada, then Saham Assurance. In 2018 the Saham group sold its insurance arm to South Africa’s Sanlam, and the company took the name Sanlam Maroc, approved by shareholders at the end of 2021.
Latest published results
In the first half of 2026, revenue rose 19.6% to MAD 4.1 billion, driven by life insurance; non-life grew 5.9%. Net income came to MAD 172 million (+1.7%). These figures cover Sanlam Maroc before the merger that took effect on 2 July 2026.
What to watch
The first accounts of the merged entity, in the second half of 2026.
Key dates
- 1949
Company founded.
- 2010
First listing on the Casablanca Stock Exchange.
- 2018
Agreement in March to sell Saham Finances, parent of Saham Assurance, to South African insurer Sanlam.
- 2021
Name change to Sanlam Maroc approved by shareholders on 28 December.
- 2026
Merger effective on 2 July; the Sanlam group raises its stake to 88.63%.
Sources: Boursenews, Sanlam Maroc : résultats du premier semestre 2026, September 24, 2026; African Markets, fiche société Sanlam Maroc, October 29, 2026; Le360, Saham Assurance change de dénomination et devient Sanlam, June 14, 2022.
Profile updated on October 29, 2026.