At a glance
Société des Boissons du Maroc produces and distributes beers, including Flag Spéciale and Casablanca, as well as other beverages.
History
Société des Boissons du Maroc was founded in 1919 as Brasseries du Maroc. Its shares have been listed since 1943. It produces and distributes beer, wine, soft drinks and water.
Latest published results
In the first half of 2026, consolidated revenue rose 4.3% to MAD 1.23 billion, after a first quarter held back by the timing of Ramadan and a clearly stronger second quarter. Operating income increased 16.2% to MAD 159.4 million. Net income attributable to the group fell 8.6% to MAD 79.9 million because the first half of 2025 included non-recurring items.
What to watch
The summer season and the contribution of the retail stake, accounted for by the equity method.
Key dates
- 1919
Founded as Brasseries du Maroc.
- 1943
Shares listed on the Casablanca Stock Exchange.
- 2026
Acquires a 33.33% stake in Africa Retail Market, distributor of the Hyper U, Super U and U Express banners.
Sources: Boursenews, SBM : résultats du premier semestre 2026, September 25, 2026; African Markets, fiche société Société des Boissons du Maroc, October 29, 2026.
Profile updated on October 29, 2026.